Racing party decorations and promotional products = results

Why bother adding racing party decorations and promotional product ideas to any event? What good does it do?

Consider "Scientific Atlanta Inc"

Beginning with the auto racing theme of their worldwide sales meeting, Scientific Atlanta built a richly layered “speed week” program to delight and entertain their sales force. The 2000 meeting took place at the Loews Hotel in Miami Beach, so the program contained items that not only supported the meeting’s message but also gave the sales force items they could use while at the meeting and when they returned home.

At Check-in, the sales force members received sunglasses, sunscreen and lip balm housed in a tube with racecar sound effects. On opening day, VPs got in on the fun by wearing brightly colored pit crew jumpsuits. Upon returning to their hotel rooms on the first night, attendees found an embroidered gold shirt, imprinted retractable phone cord and Matchbox car, among other items, assembled in a tote bag. Second and third night hotel gifts followed along with table favors and an exquisite crystal award presented at the final dinner. In addition to providing the sales force with perfectly themed promotional items, Scientific Atlanta built many months of goodwill and inspiration with this imaginative program.

This stimulating program kept enthusiasm at a peak during the meeting, creating a fun and energetic atmosphere. The promotional items contributed significantly to what the company president considers to be the most successful meeting in Scientific Atlanta's 50 year history.

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